The Digital Revolution

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In the sixties the major music company executives, clad in shirt, tie and Brylcreem, were still focused on crooners, musicals and classics and they had little liking for, understanding of, or faith in the scruffy new young guitar-wielding layabouts making rock and roll or -horror of horrors - black people making their own music.

A group of entrepreneurs and music makers took advantage of the 'out of touch' nature of the music business and in the rise of weekly street music mags and dedicated, anarchic radio stations to connect a new wave of artists directly with their fans.

In the USA, Atlantic, Motown, Stax, Sun, and A&M and in the UK Virgin and Island. With their own studios each pushed the barriers of recorded music, providing a home for some of the greatest musicians ever. Temples of sound.

These companies defined the music and music tastes of the last fifty years and by doing so they became important global businesses. All were subsequently purchased at a significant premium by major media organisations keen to buy in to this credibility and success.

The current music industry is in the middle of another revolution, a digital revolution. Underpinning this change is a creative renaissance, with more artists being able to connect with more people directly than ever before, building direct relationships with fans through social networking.

There is a window of opportunity in the music market, not seen since the sixties,

The current major players have lost control of their distribution and have lost touch with this creative energy. Artist development and standards of excellence have collapsed in these companies. There are currently no serious creatively led music businesses providing a supportive, kind but rigorous environment to take advantage of this.

So go for it!

Robin Millar & Cameron Jenkins.

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